We wrote the book on successfully aligning execution to the idea. Literally.

M Corp CEO Alex Castro has developed the Readiness Score, a data-driven measurement for determining a company’s execution capability (or readiness) for each strategic initiative it is considering.

Using this groundbreaking approach, business leaders can effectively evaluate potential acquisitions, new product concepts, new market expansions, and back-office optimizations by separating ideas that will actually work for them from those that are great in theory alone, while continuously measuring a business’s adaptability to evolving strategies.

Alex’s book Measure, Execute, Win! is an Amazon best-seller, and is available in print, ebook, and audio book formats.

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